- Be (or become) Black
- Produce a Rap Album
- Challenge another rapper (must also be black) to a feud
"They want the black guys to be up against each other, about to shoot each other. And that's not what they got. What they got is two black guys sellin' a lot of records."
Clearly the whole thing was set up in advance in order to sell records. This has been an open secret since the beginning of the 'feud', but it still worked.
Not a rapper? Don't be discouraged! It worked for Brand New and Taking Back Sunday as well.
So let's all learn our lesson, and pick a select group of other musicians (or bands) to team up with in order to generate publicity for all of us. Work for the greater good!
By the way, for some humorous commentary on Pop culture (including Kanye/50 Cent) check out TV Without Pictures!